Alon is responsible for business promotion and development, he joined the group in 2011. Alon oversees the insurance brokers who work with the group's companies as well as the International Business Development of the group. Alon is responsible for organizational partnership and the company's points of presence at airports and distribution points across the country.

Yaron is VP Sales and Underwriting and is responsible for the company's sales and insurance brokers. Yaron joined the group in 2007 as a Sales representative. Since 2011 Yaron is also the company's primary underwriter and acts as a prominent partner for product building, pricing and actuating. In the past, Yaron was a senior customer account manager for a telemarketing company. Yaron has a medical underwriting certificate.

Ariel is VP Customer Service and joined the group in 2007. Ariel is responsible for customer service centers in PassportCard and DavidShield, ensuring the professionalism and quality of service. In the past, Ariel managed the customer services department as well as the company's medical network.

Tal is the company's Legal Counsel and Corporate Secretary, she joined the group in 2016. As part of her role, she is responsible for providing legal advice for all departments in the company. Prior to DavidShield, she worked as a lawyer in Commercial Law.

Dadi is VP Actuary, he joined the group in 2016. Dedi is responsible for policy pricing, calculating the company's insurance reserve, analyzing data to ensure the company's profitability. Using BI information systems and technologies to make information and business analysis accessible to the company's senior management. In the past, Dedi managed the actuary field for the elementary insurance for AIG and managed teams of actuaries, analysts and underwriters in the private insurance sphere.

Yaron heads the Project Management Department in Israel, he joined the group in 2016. Yaron is responsible for all business and technology projects from project's requirements to delivery. Yaron has over 12 years of experience in project management as well as building organisational infrastructure for projects and processes management in different companies including Sapiens International and IDIT I.D.I Technologies.

Haim is VP Sales and Business Development to the Israeli market, he joined the group in 2004. Haim is responsible for business development and sales to companies and organisation within DavidShield and PassportCard, as well as amongst Israeli communities abroad. In the past, Haim owned insurance agencies. In 2000, Haim founded with his partner Rami Rosengarten, ""Health Embassy"" which sold insurance solutions to Israelis living abroad.

Rami is DavidShield's VP Business Development, he joined the group in 2004. In the past, Rami had management roles in Life and Medical Insurance companies, "Dolev" and "Arie". In 2000 Rami founded with his partner, Haim Ohayon, "Health Embassy" which sold insurance solutions to Israelis living abroad.

Dana is DavidShield and PassportCard's VP marketing, she joined the group in 2012. Dana manages the companies' marketing endeavours including brand image and digital advertising. First joining the company, Dana began as a customer supports and sales representative. Later, Dana supported the expansion of PassportCard in Germany and Canada by creating onboarding training and implementing those in service centres. For the past two years, Dana has been managing the customer experience aspect of the inter-organisation project, Robin. Dana also took part in creating the customer's journey with the company and improving the user experience of the mobile application.

Mona is in charge of Quality Assurance, Training and Knowledge Management, she joined the group in 2005. Mona is responsible for the onboarding of new employees, professional development of existing employees, ongoing management of the companies' IT systems and central processes. Her past roles included: building the group's Control Division, managing DavidShield's Customer Service Division and managing the Claim Department and Legal Department.

Alon is the founder of the DavidShield/PassportCard group and acts as the group's president since its founding in 1999.